In the world of real estate enterprise architecture, complexity is both a challenge and an opportunity. Large systems—especially those designed for managing high-demand platforms like property booking—require intricate structures that serve various stakeholders. When working with such complex systems, a key step toward optimization is deconstruction, a process that allows us to break down the components, analyze them individually, and reconstruct them into a cohesive whole. Through the lens of the
ICMG Enterprise Anatomy Model, deconstruction becomes a powerful tool, one that provides clarity and strategic alignment for real estate booking platforms. This blog explores how ICMG’s model facilitates deconstruction, using a leading real estate booking platform as a case study.
The Role of Deconstruction in the ICMG Approach
Imagine deconstruction as peeling back the layers of a sophisticated structure. The ICMG approach treats deconstruction as a methodical process of breaking down a complex entity into its fundamental parts i.e. enterprise elements. By examining each layer separately, deconstruction helps real estate organizations understand the individual elements that drive their platform, from tenant interaction processes to secure payment components. Deconstruction offers a clear view of the whole system and enables decision-makers to optimize each piece before reintegrating it.
In the ICMG framework, deconstruction isn’t merely about dissecting elements. It involves organizing these elements across six distinct perspectives: Goals and Strategy, Business Processes, Systems and Models, Technology Components, Implementation, and Operations. This categorization provides a structured approach, ensuring that each element’s role in the overall enterprise is carefully evaluated.
Step One: Analyzing Perspectives
The deconstruction journey begins by identifying and categorizing the platform’s core elements according to the six perspectives.
In the Goals and Strategy perspective, elements are centered around the platform's strategic objectives. For a real estate booking platform, these might include positioning as a market leader in the region and adopting a customer-centric approach to enhance user experience. The platform’s purpose is to connect users with a diverse range of properties, including both residential and commercial spaces, thereby fulfilling its strategic mandate to meet various client needs.
Moving to the Business Processes perspective, we consider the core activities that drive platform functionality. Key processes might include property listings management, tenant interactions, payment processing, and customer support. These processes work in tandem to ensure that the platform delivers a seamless experience for its users, from initial property searches to secure bookings.